Steven is a car salesman in Carson City, Nevada that loves the idea of turning the stereotype of being a car salesman on its head. While he does sell cars he must also sell himself. To distinguish Steven from the other car salesman, I went garish without losing the important details. I made an original caricature drawing of Steven to help customers find him easier at the car dealership, and added an old school car salesman feel by using 1970s retro inspired fonts and colors that play to the stereotype of the used car salesman. In the end, customers seek out Steven the most at his dealership because of the uniqueness of his business cards.